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Protecting Profits with Video Surveillance

Prominently placed security cameras can help deter potential thieves and identify those who do steal.

A store cashier pockets the $20 bill that a busy commuter hands him to pay for fuel. A shopper picks up a tube of lip balm and casually drops it into her purse. A customer slips on a wet floor next to a “caution” sign, but his attorney later claims no such signs were at the scene.

These incidents occur in retail establishments on a regular basis. For years, convenience store operators relied on analog video surveillance to discourage employee theft, deter crime and record store activity, but traditional analog cameras typically provide blurry, unclear images. That drawback can prevent a retailer from actually using a recording to solve a problem or provide prosecutable evidence in a criminal case.

Thanks to the Internet, store operators concerned about shrink, shortage and safety now have the ability to videotape all in-store activities, plus monitor their outlets in real time from virtually anywhere in the world using a computer, PDA or even a smartphone.

Read the complete story HERE
at Convenience Store Dicisions
By Pat Pape, Contributing Editor.

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